When I’m not placing hundreds of thousands of dollars in Facebook ads for retainer clients under SCP Agency’s roof, I spend my day serving as the Team Lead for Epic Sales Events, which is SCP Agency’s sister company. Epic Sales Events creates and hosts Facebook sales events for dealerships. While this is not a new concept, it is a popular one. However, here’s a fun fact: 99% of my competition is composed of 45+ year old males. I have yet to meet a younger, millennial-aged man organizing these sales events – and no other woman, of any age!
When your dealership is interested in running a Social Media Sales Event, who would you rather have behind the “Facebook wheel”?
- Person A – who has been in the car business for 20-30 years, who not long ago was advertising on TV and radio, who recently started using Facebook and its features, and was more than likely taught by a millennial how to do a lot of what they do now.
- Person B – who was raised with a cellphone in their hand, was a social media pro before they even drove a car or started dating and has been placing Facebook ads for the better part of a decade.
These older car guys are definitely experts in their fields. But, ahem, so am I. When they were getting started in the automotive industry, I was probably still in diapers. But while they were advertising on TV and radio, I was placing Facebook ads, generating leads, and getting dealerships up to 800% ROI.
We millennials are ahead of the social media curve. We created social media.
Think again, and get ahead of the curve. Go for Person B. Jump on the female millennial-run Facebook events train and see what you’re missing!
Author: Shasta Haddock
Shasta’s the name and bossin’ is my game. I have been a part of SCP Agency since the stone ages, or so at least it seems. I decided to come on full time back in 2015, transferring from the world of automotive and a full-time position in a local KIA dealership. My duties include creating reports for our clients, overseeing projects for our team, managing events, creating and maintaining Facebook and Instagram ads, and so much more.