How To Generate TONS of Social Media Content
As an entrepreneur, you know it takes a lot of work to create content on social media, especially to create TONS of social media content. You have to spend hours creating social media graphics, videos, and blogs. But you can’t keep up with the demand.
If you’re in the automotive sales space, or any high-demand, customer-facing profession, finding the time can be even more difficult.
Here are my top content hacks to help you spend less time creating content and more time running your business:
- – Think about what type of content will be most useful for your audience.
- – Create a content calendar to map out your content strategy.
- – Repurpose and repackage existing content to save time.
- – Automate or outsource tasks like social media posting to free up your time.
By following these tips, you’ll be able to create more content in less time so you can focus on what matters most for your business.
Be a Social Media Content Master
If you want to be a content creator, hack number one is mastery. Mastery means being so proficient with a subject that you can teach it.
Many entrepreneurs are try to grow everywhere, all at once. That strategy won’t work. If you know and follow amazing content creators on any platform, you know they focus on mastering one platform at a time.
If they’re great at creating beautiful images, they totally crush it on Pinterest, or take things to the next level on Instagram before they move on YouTube. In my view, Facebook is the best “jumping off” place. There’s a huge audience there, and as long as you feed the machine, there will be good reach, meaning that many people will see and consume your content.
You don’t have to do it all. Pick the platform you’re most comfortable with and tackle that one.
To sum up:
- – Content creators should focus on mastery by choosing one platform to focus their energy on.
- – Doing less will allow you to be more impactful because you’ll be focusing all your content creation energy in one area.
- – Selecting one pillar content channel and one supportive social media channel is the best way to maximize your content creation efforts.
- – By focusing on mastery, content creators can stand out from the crowd and be more successful overall.
As a social media creator, it’s important to balance content you’re passionate about with subjects your audience cares about.
Often, it’s much easier to get mileage out of content that appeals to your audience rather than 10 pieces that no one is searching for. To tap into trends, do your research and use social media to see what’s popular in the automotive industry. Not only will this help you create content that gets seen but it will also result in more sales and leads.
Keep in mind that trends change quickly, so it’s important to stay up to date on what’s new in your specific industry. By following these simple tips, you can create content that appeals to both your interests and your audience’s.
In this blog we speak about what it looks like to Stand Out On Social Media
Plan Your Social media Content
Working with niche-specific audiences on social media can be time-consuming, but there are ways to make it easier. One way is to plan.
These days, we can plan a full quarter in advance. When I was a solopreneur doing every on my own, I could plan only about a month’s worth of content. But if you take your business seriously and run it like a media company – which is what we all are in this day and age – you’ll always be ahead of the pack. But if a full quarter seems daunting, stick with a month at a time or even just a week. Do whatever you can sustain.
Planning a solid content calendar will save you tons of time and energy. If you haven’t gone through my content calendar system course already, I will link to it below. Check it out to learn how to plan and organize your content in a strategic way. Doing this will help you avoid wasting time trying to figure out the best time to post and what you should post about. Having a system in place will help you be a more efficient and productive content creator.
Batch your Social Media Posts
I get it. You have a full-time job, and social media can be hard to keep up with. A great way to stay on top of your content is to batch it.
Batching means creating all your content for the week/month at one time. This content could be anything from tweets to Instagram posts to blog articles.
Most people don’t bake one cookie at a time. They make them in batches. This also holds true for social media posts.
Start small and don’t try to batch everything at once. Once you have your workflow down, increase the amount of content you batch. You might even get to the point where you’re hyper-batching – like, putting out 12 videos at a time.
Batching saves a lot of time and allows you to focus on other important aspects of your business. So, if you’re feeling overwhelmed by producing automotive social media content, try batching!
Here are some suggestions on how you might batch produce your content:
- Create all the month’s product posts and have them ready on whatever device you use to post.
- Use a text app to create “tips” posts that provide to your audience with useful bits if advice. Save them in a folder on your phone for easy access.
- If there are pics of you doing your job, move them from your phone to a folder (on your laptop, or in the cloud) for easy access.
Repurpose Social Media Content
The next tip is to repurpose your social media content, but not in the way that most people think about repurposing (where you just share the same content over and over and people get super bored). Instead, I want you to actually give your content more mileage.
You can often repurpose a piece of fine furniture or an amazing light fixture. Similarly, great content often has more miles left in it.
Let’s say you go Facebook Live or create a video for Facebook. Save it and use it on Instagram or YouTube next week. Pull some quotes from your video and create text posts. These are super easy to make with phone apps.
That’s what it’s all about. It’s important to give people the opportunity to consume your content on different channels and in different lengths (the time they have to invest to read or watch it).
Try repurposing. It’ll be a game changer.
It’s important to get creative with your content and not just share the same thing endlessly. Repurposing your content is a great way to give your audience more chances to consume it and save time in the long run.
Here are a few tips on how to repurpose your content:
- – Break down a long video into smaller, bite-sized pieces for Instagram stories or IGTV, as well as TikTok and Reels
- – Transcribe a video or podcast and turn it into a blog post
- – Take snippets from a longer Facebook or Twitter post and create shorter posts for each platform.
By repurposing your social media content, you can save time and reach a wider audience. Try it out and see how it works for you!
Delegate Social Media
When it comes to creating TONS of social media content, one of the best ways to increase your output is to delegate. This can be difficult to do if you’re just starting out and lack the revenue to hire someone full-time. In this case, see if there are any errands you can delegate to your friends or family members so you can free up some time. Alternatively, look into outsourcing on a per-project basis. Websites like Fiverr and Upwork are great resources for finding talented people who can help with everything from transcription to video editing. We often use these platforms.
If you’re further along in your business, you may be at the point where you can afford to hire a full team. When hiring, it’s important to find people who fits your company culture. We are strong on company culture, and this is how we decide who’s a good fit. Skills can be learned, but personality and behavior are much harder to change. Keep this in mind as you’re searching for the perfect candidate to help take your business to the next level.
As a content creator, one of the best ways to create more content is by documenting what you’re doing in your day-to-day life. This is a strategy that Gary Vaynerchuk made popular. It can be extremely effective, especially for those who are building a business on the side.
By documenting your process, you can give people a behind-the-scenes look at how your products are made or how you negotiate with new manufacturers. This is the kind of content people love. It doesn’t have to be complicated or time-consuming to produce. So, if you’re looking for a way to create more content on the fly, this is definitely a strategy worth considering.
To sum up:
- – Documenting your process can be a more efficient way to create content. This method can be especially helpful for side hustlers or businesses that are just starting out.
- – It takes the pressure off of having to have a super-fancy setup and allows you to focus on the content.
- – This is a great way to show the behind-the-scenes of how products are made or how negotiations are going.
- – All of this can be done on the fly and doesn’t have to be complicated.
In this blog post, we’ve shared some tips on how to create social media content that will help you reach a larger audience and make a bigger impact. Follow these simple steps, and you’ll be on your way to creating social media magic!
Reach out to Robin here.
Robin Wilson is the founder of SCP Agency and EPIC BDC.
She spends her days finding new and creative ways to serve the automotive industry through Social Media or Business Development Center.
As an industry leader, Robin attends several high level conferences and speaks publicly annually.