Social Media Marketing vs Traditional Marketing

Social Media Marketing vs Traditional Marketing

In 2013, I started a social media marketing agency to serve small business owners, and we evolved to serve the automotive industry and dealerships specifically. Why dealerships? It’s a long story, but here’s the short version: I was contacted to give a proposal to...
How can I help you understand?

How can I help you understand?

Social media is a tool that many dealerships don’t understand. They might have a slight idea that they should consider using it sometime soon – that is, if the craze doesn’t fizzle. They ask themselves: How long will this Facebook thing last?   I often...
Hire or Develop Employees?

Hire or Develop Employees?

If you’re an entrepreneur, you know that staffing issues that plague us all. We constantly need help. Sometimes we need higher-level help, which can be a tough spot to find yourself in. The question here is, do you hire talent or develop it? In my business, social...
Why Not All Social Media Agencies Are Created Equal

Why Not All Social Media Agencies Are Created Equal

Social media agencies may all seem the same – but they’re not. Especially when it comes to marketing auto dealerships.   Take, for instance, the agencies that are approved by the manufacturers, or OEM. These agencies serve a sole purpose – to benefit the...
You Can Be A Rockstar Entrepreneur

You Can Be A Rockstar Entrepreneur

Have you ever looked at other entrepreneurs and thought, “What the heck do they have that I don’t”? Everything they touch turns to entrepreneur gold. They seem to exude superpowers. When you’re struggling to keep the lights on and the doors open, it can be very...
Referrals Equal Profit

Referrals Equal Profit

Have you ever had a great relationship with a client or customer, everything went perfectly, and you knocked the deal out of the park? When that happened, did you ask that client or customer for a review? A reference letter? How about a referral to another business...