Do You Work Your Schedule or Schedule Your Work?

Do You Work Your Schedule or Schedule Your Work?

Controlling your “life” comes down to scheduling in most cases. Consider this, we show up to work and then figure out what the day will look like. Then our boss/manager gets pissed about something he was just yelled at for and passes the crap downhill. So now you are...
Women Selling Cars – Women in Dealerships

Women Selling Cars – Women in Dealerships

There is a movement going on in the automotive industry to help dealerships know how to hire and retain more female employees. This is a time that has come, to be honest it is way overdue. The statistics are nearly unbelievable, 98% attrition rate, meaning of the 100...
How to Frugally Bring Your “A” Game

How to Frugally Bring Your “A” Game

This topic can be touchy. Really, who am I to tell you to look your best every day? But if you’re in sales, you really need to bring your “A” game, always. No exceptions. Why? Because you’re setting yourself up as an expert in your field, whatever it is you’re...
Have Fun With Your Team

Have Fun With Your Team

What does “have fun with your team” mean? It means just that! You hired staff because something in them resonated with you. Maybe you thought they were funny or kind, or thoughtful or professional. Whatever the specific reasons you decided to add them to your team,...
Social Media Marketing vs Traditional Marketing

Social Media Marketing vs Traditional Marketing

In 2013, I started a social media marketing agency to serve small business owners, and we evolved to serve the automotive industry and dealerships specifically. Why dealerships? It’s a long story, but here’s the short version: I was contacted to give a proposal to...
How can I help you understand?

How can I help you understand?

Social media is a tool that many dealerships don’t understand. They might have a slight idea that they should consider using it sometime soon – that is, if the craze doesn’t fizzle. They ask themselves: How long will this Facebook thing last?   I often...