It seems like our world is driven by social media these days. Facebook alone has 1.55 billion monthly active users. That’s astonishing! To top that off, over 81% of small- and medium-sized businesses use social media to market to their customers.
So how can you stand out from the competition? There’s a strong likelihood that a similar business is advertising a similar product or service in your area. Even if your business is the exception, how will you capture the attention of prospective customers?
It’s never totally simple – but fortunately, there are some really great tools that entrepreneurs and small business owners can use to draw attention to their social media pages and keep visitors engaged. Here are a few of my favorites:
It’s like Photoshop, but easier! You can use Canva to create social media graphics, presentations, flyers, posters, email headers, and much more. Canva takes the guesswork out of dimension sizes and includes pre-sized templates, but you can also use custom dimensions. The website also offers free design tutorials and tips to help you make the most out of the graphics you’re creating. You can easily share or download the graphics you create. The best part? It’s FREE.
Your business profile needs to stay current and relevant. That means posting, at least, once a day. That seems straightforward enough, right? Wrong! You’re probably busy enough running a business and, truth be told, it’s easy to let posting on social media fall through the cracks. Post Planner makes it easy to find and schedule content to your page. The app helps you search for images and articles and schedule the day and time you want to post the content across multiple platforms. This tool is also free to use!
Hootsuite is similar to Post Planner in that it makes scheduling content to your social media profiles very easy. The difference, however, is that Hootsuite also allows you to view messages, scheduled posts, mentions, and activity on your social media pages in real time. Wondering about the cost? Hootsuite accounts range from $0 to $14.99 per month.
Magisto makes video editing as easy as possible. Simply upload your photos and/or videos, select an editing style and choose background music to create eye-catching collages to promote your business or product. Magisto plans range from free to $19.99 per month. Click here to see an example of a video we made with Magisto.
Fiverr is your one-stop shop for all things creative. Services range from voice-overs to graphics to writing to video editing – and much more. The price depends on what you’re in need of. Some projects cost as little as a few dollars (like the awesome caricature in my bio) to a few hundred dollars for more in-depth services (such as help with improving your business’s SEO).
Promo allows you to create high-quality, professional advertising videos quickly, using licensed premium footage. There are thousands of videos available and a large selection of background tracks you can add to make your video pop. Unlike Magisto, Promo videos are limited to 15 seconds in length, which is perfect for advertising your business on social media platforms that limit the length of the videos you can post. You can subscribe to make a certain number of videos each month, or create single videos and purchase them without a subscription. Here’s a video we made using Promo.
There you have it! Advertising your business or product doesn’t have to be difficult, and these tools are sure to help your social media profile stand out among the rest. Of course, if you have any questions or just want to learn more about the social media marketing world, we’re just a click away at socialclimberpro.com! Happy advertising!
Megan Asbill is a wife and mom to four little boys. She works for SCP Agency as a Facebook Specialist and loves the social media marketing industry.
She enjoys helping clients grow their businesses by developing and implementing social media strategies that best fit their needs.