Telling My Boss About Social Media

Zombie Apocalypse

Telling my boss about Social Media is no easy task. Let me start with saying it’s not easy mainly because my boss is my mother. My 76-year-old mother, who thinks that if she gets on the inter webs, people can steal her thoughts. Not kidding. She believes the Zombie Apocalypse could actually happen, she watches the Sci-Fi channel constantly and …

9 Sites I Like to Use and Why

9 Sites I like to use

We spend so much time online lately, but where do we spend our time and why? Someone asked me to name 9 websites that I really enjoy visiting and why, so here is my list: 1) Social Media Examiner—This website offers so much information on everything from Facebook to Twitter and more. They also include helpful infographics in every article. …

Serving Deep Niches

As a niche entrepreneur it was more than difficult when I decided to go deep with my niche market and leave some other unrelated markets behind, like, really hard. When you are an entrepreneur, every penny counts, right? But when you know your niche customer inside out and you know exactly how to serve them, how to help grow their …

Book Shopping? Buy These Books!

If you’re an entrepreneur, reading is a must! It keeps the brain engaged and learning. I’m not a huge fan of fiction, only because I feel the need to spend my time learning and don’t see myself learning much from fiction. (Note that I didn’t say I NEVER learn by reading fiction; however, I know myself and my learning patterns, …

Should Your Dealership Go Live? Facebook Live!

What if… What if you could make a commercial anytime that you wanted? What if your customers could watch live as you unloaded the Brand New 2017 — (fill in the blank)? Live video or live streaming is HOT!!!!! So, a little history here (don’t panic, this only goes back about a year), in 2015 at SXSW, an awesome app …

Social Media and Your Dealership

If you’re like most people, when you wake up in the morning you check your smartphone before you brush your teeth. I read a report that said 80% of you do this. Before you BRUSH YOUR TEETH. Isn’t that interesting? Well if you’re in charge of marketing your car dealership, I’d certainly think it was interesting? Heck, if you’re in …

Marketing for Todays Auto Dealership

There are so many different ways to market your dealership and your product, how do you know where to spend those marketing dollars to get the most bang for your buck? Everyone has an opinion and an outstretched hand, they all promise results like you have never seen before! From T.V. advertising to radio and billboards, this is the traditional …

Be a Dream-builder, Instead of a Sales Manager

One of the hardest things that we’ll ever do as sales managers is to let go of the need to impose our idea of success on our sales staff. I know, I know…. isn’t this what’s expected of us? To show them what success looks like? Well, yes, and no. I want to help you to understand that you should …

So You Get to Work From Home

I was going to write about another topic this week, but as usual, I tend to write about things that are at the top of my mind or causing me grief. So this week my pain point is the discipline it takes to be an entrepreneur who works from home. I know it sounds like the ultimate job: roll out …

5 Minutes to Organize Your Day

Have you ever been driving someplace and all of the things that you need to do, or the calls that you need to make, or the people that you need to see, keep running through your mind? Why does this happen? Because we haven’t captured that information and put it in an organizational place or popped it on a to-do …