Should Your Dealership Go Live? Facebook Live!

facebook live

What if… What if you could make a commercial anytime that you wanted? What if your customers could watch live as you unloaded the Brand New 2017 — (fill in the blank)? With Facebook Live, they can. Live video or live streaming is HOT!!!!! So, a little history here (don’t panic, this only goes back about a year), in 2015 …

Automotive Marketing Face to Face

Face to Face Article

When I think about how we communicate with each other, it seems that we have lost the face to face communication that used to be so common, especially in automotive marketing. Listening to another person’s voice rise and fall with excitement, or seeing their brow crinkle with worry, maybe a little half smirk and a twinkle of mischief. These things …

Have you learned enough? Expand Your Education!

Have You Learned Enough

,?I think about knowledge and education quite a bit. I have found as I get older, that keeping up is not enough, if you are an entrepreneur in this era, learning is a daily habit that you must accept. Technology is evolving daily and you must be prepared to learn about the changes and determine if they are going to …

Do You Want My Advice?

Do you want my advice

Don’t you love hearing those words? Probably not. In business, everyone has an opinion and therefore, advice. People who have never been in business know exactly how you should do it, what you are doing wrong and how to make more money. The best piece of advice that I ever received in business was at a time when I was …

Women in Automotive, Do They Belong?

Women in automotive

Well, Do They? However you feel about women breaking the barrier to fields and trades that have been mostly male dominated in the past, it is happening, from engineering, mechanics, maintenance and even into the executive and senior level officers, the world is recognizing the value that women in the automotive industry bring to the table. In 2014, Mary Barra became CEO …

Telling My Boss About Social Media

Zombie Apocalypse

Telling my boss about Social Media is no easy task. Let me start with saying it’s not easy mainly because my boss is my mother. My 76-year-old mother, who thinks that if she gets on the inter webs, people can steal her thoughts. Not kidding. She believes the Zombie Apocalypse could actually happen, she watches the Sci-Fi channel constantly and …

9 Sites I Like to Use and Why

9 Sites I like to use

We spend so much time online lately, but where do we spend our time and why? Someone asked me to name 9 websites that I really enjoy visiting and why, so here is my list: 1) Social Media Examiner—This website offers so much information on everything from Facebook to Twitter and more. They also include helpful infographics in every article. …

Serving Deep Niches

As a niche entrepreneur it was more than difficult when I decided to go deep with my niche market and leave some other unrelated markets behind, like, really hard. When you are an entrepreneur, every penny counts, right? But when you know your niche customer inside out and you know exactly how to serve them, how to help grow their …

Book Shopping? Buy These Books!

If you’re an entrepreneur, reading is a must! It keeps the brain engaged and learning. I’m not a huge fan of fiction, only because I feel the need to spend my time learning and don’t see myself learning much from fiction. (Note that I didn’t say I NEVER learn by reading fiction; however, I know myself and my learning patterns, …

Should Your Dealership Go Live? Facebook Live!

What if… What if you could make a commercial anytime that you wanted? What if your customers could watch live as you unloaded the Brand New 2017 — (fill in the blank)? Live video or live streaming is HOT!!!!! So, a little history here (don’t panic, this only goes back about a year), in 2015 at SXSW, an awesome app …