So ya wanna sell on Snapchat?

Snapchat is most certainly not a new Social Platform but it sure is a growing one. Many sources are calling Snapchat the “Fastest Growing Social Network in 2016”. Wait, it’s not Facebook…? Or Twitter..? Snapchat??? “ But isn’t that where 16-year-olds send each other dirty pictures? Haha actually, no. According to Carlos Gil in an interview with Social Media Examiner, …

Should Your Dealership Go Live? Facebook Live!

What if… What if you could make a commercial anytime that you wanted? What if your customers could watch live as you unloaded the Brand New 2017 — (fill in the blank)? Live video or live streaming is HOT!!!!! So, a little history here (don’t panic, this only goes back about a year), in 2015 at SXSW, an awesome app …

Social Media and Your Dealership

If you’re like most people, when you wake up in the morning you check your smartphone before you brush your teeth. I read a report that said 80% of you do this. Before you BRUSH YOUR TEETH. Isn’t that interesting? Well if you’re in charge of marketing your car dealership, I’d certainly think it was interesting? Heck, if you’re in …

METRICS FOR SUCCESS

HOW I USE FACEBOOK ADVERTISING FOR MY CLIENTS AND WHAT THE RESULTS MEAN TO ME I believe that there are many ways to measure the success of advertising and marketing on Facebook. Because I’m the Ad Account Manager for the business I work for, Facebook ads are kind of my niche. I’m still new to the game of Facebook advertising, …

Marketing for Todays Auto Dealership

There are so many different ways to market your dealership and your product, how do you know where to spend those marketing dollars to get the most bang for your buck? Everyone has an opinion and an outstretched hand, they all promise results like you have never seen before! From T.V. advertising to radio and billboards, this is the traditional …

Be a Dream-builder, Instead of a Sales Manager

One of the hardest things that we’ll ever do as sales managers is to let go of the need to impose our idea of success on our sales staff. I know, I know…. isn’t this what’s expected of us? To show them what success looks like? Well, yes, and no. I want to help you to understand that you should …

So You Get to Work From Home

I was going to write about another topic this week, but as usual, I tend to write about things that are at the top of my mind or causing me grief. So this week my pain point is the discipline it takes to be an entrepreneur who works from home. I know it sounds like the ultimate job: roll out …

5 Minutes to Organize Your Day

Have you ever been driving someplace and all of the things that you need to do, or the calls that you need to make, or the people that you need to see, keep running through your mind? Why does this happen? Because we haven’t captured that information and put it in an organizational place or popped it on a to-do …

2016 – The Colossal Do-Over

Every January 1 springs forth with new hope, new goals, new dreams and new ideas for the New Year. It is like we get a huge “do-over”, like when we were kids and we could call “time-out”, and then resume in a better place. But where do our big ideas come from and why do we feel so powerful to …

NETWORKING AND THE CONVENTION FREAK!

Once again, I am writing this as I am flying. This time, I am headed home from a conference on digital marketing in the automotive industry. Now, I realize this is mostly a male-dominated industry with deep “good ole boy” traditions; however, in 2015, I would think the convention mentality of the 80’s would have gone by the wayside. I …