Perfect, The Enemy of Done: 8 Tips to Get Things DONE

Have you ever been working on a project with a deadline, you have completed all that is required but you just won’t let it go? You know there is more that you can do, you can make it better, so you just keep modifying it, reworking it. Now the deadline is here and in reality you could have let it …

What Does Dealership Marketing Look Like in 2017?

The marketing world is changing, and it is happening fast. If your dealership is not embracing social media, you are missing the boat (or car). Understanding social media is not an easy undertaking, so let’s break down some of the options you might be missing out on. The ability to target consumers who own the brand that you sell The …

Feeling Stressed? Here Are Great Ways to Relax

If you’re like me, you have children who are active with school and friends. My son, who will be 16 in April, is involved with church activities and has a girlfriend, too. I just finished basketball season with my 12-year-old daughter and volleyball season will be starting soon. Maybe life in general has you feeling stressed. Being a project manager, …

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How to blog about your dealership – in 6 easy steps

6 Dealership Blog Hacks   I realize that you may not even know why a dealership blog is important, so first I’ll explain how a blog can drive traffic to your website and ultimately result in sales. Blogging for SEO So you see, even posting an 800- to 1000-word blog per week on your website can be super- powerful and …

Should Your Dealership Go Live? Facebook Live!

facebook live

What if… What if you could make a commercial anytime that you wanted? What if your customers could watch live as you unloaded the Brand New 2017 — (fill in the blank)? With Facebook Live, they can. Live video or live streaming is HOT!!!!! So, a little history here (don’t panic, this only goes back about a year), in 2015 …

Automotive Marketing Face to Face

Face to Face Article

When I think about how we communicate with each other, it seems that we have lost the face to face communication that used to be so common, especially in automotive marketing. Listening to another person’s voice rise and fall with excitement, or seeing their brow crinkle with worry, maybe a little half smirk and a twinkle of mischief. These things …

Have you learned enough? Expand Your Education!

Have You Learned Enough

,?I think about knowledge and education quite a bit. I have found as I get older, that keeping up is not enough, if you are an entrepreneur in this era, learning is a daily habit that you must accept. Technology is evolving daily and you must be prepared to learn about the changes and determine if they are going to …

Do You Want My Advice?

Do you want my advice

Don’t you love hearing those words? Probably not. In business, everyone has an opinion and therefore, advice. People who have never been in business know exactly how you should do it, what you are doing wrong and how to make more money. The best piece of advice that I ever received in business was at a time when I was …

Women in Automotive, Do They Belong?

Women in automotive

Well, Do They? However you feel about women breaking the barrier to fields and trades that have been mostly male dominated in the past, it is happening, from engineering, mechanics, maintenance and even into the executive and senior level officers, the world is recognizing the value that women in the automotive industry bring to the table. In 2014, Mary Barra became CEO …