Branding – More than a Logo

Branding

As I spend time with dealerships to discover what their “brand” is, I find they sometimes confuse the “brand” concept with the brand of vehicle that they sell, or their logo. But that’s not what “their” brand looks like.   A dealership has a personality, whether it was established by the founder long ago or evolved from a set of …

Six Things I Wish I’d Known Before I Started Doing Social Media

SIX THINGS I WISH I'D KNOWN

They say hindsight is 20/20. I don’t know who “they” are, but “they” are right. I started working for SCP a little over a year ago. In the beginning, I was terrified. Social media marketing was way outside of my previous work experience. Before starting my new journey, I worked as a Business Development Representative for a local car dealership. …

Community Minded

Community Minded

I’ve always said that all businesses need to be invested in their community – but not just as a chamber member or a PTO parent. They should try to make their community a better place to be, and most companies that choose to partner with Social Climber Pro are very involved in doing that (and if they’re not, we’ll set …

Opportunities: Your Window to Success

Opportunities

Talent or Opportunity? Sure, it takes talent to succeed. But a successful person also recognizes that opportunities are their true paths to success.   I was recently listening to Outliers, an audiobook by Malcom Gladwell. The book profiles several successful people and the hours of practice they needed to become expert at what they do or become successful. But another …

The Art of the Follow-Up

The Art of the Follow-Up

In all sales situations, the art of the follow-up is key. When do you make the first follow-up call? What do you say? What if they don’t answer? Do you call back the same day? Do you leave a message? I don’t want to bother them! What do I do? All this can seem overwhelming. No one wants to be …

Goal Setting: What You Need to Know to Be Successful

Goal Setting

Before you dive into my blog, take a moment or two and think about what the definition of “Goal-Setting” is. What does it mean to you? To many, including me, it has many distinct meanings. According to businessdictionary.com, goal-setting is defined as: “A motivational technique based on the concept that the practice of setting specific goals enhances performance and that …

Being Confident as a Project Manager in the Social Media World

Confidence

When I started with Social Climber Pro in February 2016, I had no idea that there was so much behind-the-scenes work for companies in relation to their social media. The most I’d ever been exposed to was setting up my own Facebook and Instagram accounts. I had no interest in Snapchat or Twitter; I was perfectly content in my own …

What Would You Sacrifice for Success?

Sacrifice for Success

This is the elusive success question. We think we would do anything for success, but we all have an answer to “how much is too much”? As I spend what seems like my every waking moment building a business that will be my legacy, I often ask myself the question “when is it ok to back off the gas?” The …

How to Finish Design Projects on Time

Finish Design Projects

Design projects are rarely cut and dry. Unless you’re using a template or making changes to an existing design, it can be challenging to anticipate the amount of time you’ll need to complete a project. Depending on how long you’ve been working as a graphic designer, it may be easier to estimate the amount of time you need based on …

Six Tools that Help Your Business Stand Out on Social Media

Social Media Tools

It seems like our world is driven by social media these days. Facebook alone has 1.55 billion monthly active users. That’s astonishing! To top that off, over 81% of small- and medium-sized businesses use social media to market to their customers. So how can you stand out from the competition? There’s a strong likelihood that a similar business is advertising …