6 Tips for Staying Organized and Working Efficiently

Staying Organized

Staying organized and working efficiently go hand-in-hand. If you’re having trouble keeping on top of things and need help with time management, consider these tips:  Back Up Your Files  If your computer crashed and you lost everything, what files would be the hardest to replace? If you’re already not backing up, I suggest that you save copies of important files to a separate location (e.g., an external hard drive, flash drive, or a cloud service like Dropbox). To avoid disasters, back up …

Social Media: What You Post Matters

Social Media

At SCP, it is essential that we audit our client accounts weekly. We look for grammatical and graphics errors and we ensure that posts are scheduled for popular times, among other things. We also look at which strategies are working and which ones aren’t performing at an optimal level. Additionally, we audit potential clients’ social media pages and offer suggestions for improvement.   But when was the last time you audited your personal social media profiles? …

When Your Customers Want to Get Social

Social

Your dealership has social media, right? And an office girl is posting to social media, so you have this covered. But do you really? Social media in dealerships today is used for many purposes. We have a client who receives service quote requests via Yelp. Another client maximises Facebook Lead Ads to drive showroom traffic. Several of our dealerships have us set up Facebook pages for their sales …

The Number One Rule that Every Entrepreneur Should Live By: The “If I Die” Rule

If I Die

Let me explain the idea behind the “If I Die” rule, because it is sound advice. As our company has grown and we’ve brought on more people to work with us, everyone’s job responsibilities have changed constantly. We need to be organized – very organized. As in, we need systems in place such that if someone has to step in tomorrow, they can figure out where the other person has left off, tend …

Facebook Reviews: The Good, The Bad, and The Truth

Facebook Reviews

Facebook Reviews. They’re either really good or really bad. Very rarely does someone give a three-star review – it’s either all or nothing. Your customer’s experience with you was either AMAZING or horrendous. I was tasked a few months ago to research car dealership reviews and see how the typical dealer handles praise or negativity. This is what I found: …

Branding – More than a Logo

Branding

As I spend time with dealerships to discover what their “brand” is, I find they sometimes confuse the “brand” concept with the brand of vehicle that they sell, or their logo. But that’s not what “their” brand looks like.   A dealership has a personality, whether it was established by the founder long ago or evolved from a set of …

Six Things I Wish I’d Known Before I Started Doing Social Media

SIX THINGS I WISH I'D KNOWN

They say hindsight is 20/20. I don’t know who “they” are, but “they” are right. I started working for SCP a little over a year ago. In the beginning, I was terrified. Social media marketing was way outside of my previous work experience. Before starting my new journey, I worked as a Business Development Representative for a local car dealership. …

Community Minded

Community Minded

I’ve always said that all businesses need to be invested in their community – but not just as a chamber member or a PTO parent. They should try to make their community a better place to be, and most companies that choose to partner with Social Climber Pro are very involved in doing that (and if they’re not, we’ll set …

Opportunities: Your Window to Success

Opportunities

Talent or Opportunity? Sure, it takes talent to succeed. But a successful person also recognizes that opportunities are their true paths to success.   I was recently listening to Outliers, an audiobook by Malcom Gladwell. The book profiles several successful people and the hours of practice they needed to become expert at what they do or become successful. But another …

The Art of the Follow-Up

The Art of the Follow-Up

In all sales situations, the art of the follow-up is key. When do you make the first follow-up call? What do you say? What if they don’t answer? Do you call back the same day? Do you leave a message? I don’t want to bother them! What do I do? All this can seem overwhelming. No one wants to be …