Vendors – Do You Believe in Your Product?

Vendors – Do You Believe in Your Product?

I have a question for all of my friends who serve the automotive industry: How much do you believe in your product or service? Enough to fight to get it in front of the right person at the dealership?   I was recently invited to participate in a live broadcast of...
What Kind of Traveler are You?

What Kind of Traveler are You?

I travel a ton for business. I see all kinds: the business traveler, vacationer, commuter and many more unidentifiable types/kinds. These are usually the business travelers. Their schedules are very tight, and the slightest delay or hiccup can bring on the huffy...
Influencer Marketing Doesn’t Have To Break the Bank

Influencer Marketing Doesn’t Have To Break the Bank

Influencer marketing is all the rage right now. But most people don’t know what an influencer even is, let alone how to go about hiring one and determining what they would actually do. But influencer marketing can be a good thing – and as the title of this article...
Social Media and Your SEO

Social Media and Your SEO

As a dealership, you’re constantly looking for ways to improve your websites SEO – but how does social media factor into that? There are many opinions on the matter, so I asked a good friend of mine, Tony Ly, who is an SEO expert. Here’s what he said:   “Search...