How to Frugally Bring Your “A” Game

How to Frugally Bring Your “A” Game

This topic can be touchy. Really, who am I to tell you to look your best every day? But if you’re in sales, you really need to bring your “A” game, always. No exceptions. Why? Because you’re setting yourself up as an expert in your field, whatever it is you’re...
Have Fun With Your Team

Have Fun With Your Team

What does “have fun with your team” mean? It means just that! You hired staff because something in them resonated with you. Maybe you thought they were funny or kind, or thoughtful or professional. Whatever the specific reasons you decided to add them to your team,...
Social Media Marketing vs Traditional Marketing

Social Media Marketing vs Traditional Marketing

In 2013, I started a social media marketing agency to serve small business owners, and we evolved to serve the automotive industry and dealerships specifically. Why dealerships? It’s a long story, but here’s the short version: I was contacted to give a proposal to...
How can I help you understand?

How can I help you understand?

Social media is a tool that many dealerships don’t understand. They might have a slight idea that they should consider using it sometime soon – that is, if the craze doesn’t fizzle. They ask themselves: How long will this Facebook thing last?   I often...
Hire or Develop Employees?

Hire or Develop Employees?

If you’re an entrepreneur, you know that staffing issues that plague us all. We constantly need help. Sometimes we need higher-level help, which can be a tough spot to find yourself in. The question here is, do you hire talent or develop it? In my business, social...
Why Not All Social Media Agencies Are Created Equal

Why Not All Social Media Agencies Are Created Equal

Social media agencies may all seem the same – but they’re not. Especially when it comes to marketing auto dealerships.   Take, for instance, the agencies that are approved by the manufacturers, or OEM. These agencies serve a sole purpose – to benefit the...