Facebook Reviews: The Good, The Bad, and The Truth

Facebook Reviews: The Good, The Bad, and The Truth

Facebook Reviews. They’re either really good or really bad. Very rarely does someone give a three-star review – it’s either all or nothing. Your customer’s experience with you was either AMAZING or horrendous. I was tasked a few months ago to research car dealership...
Branding – More than a Logo

Branding – More than a Logo

As I spend time with dealerships to discover what their “brand” is, I find they sometimes confuse the “brand” concept with the brand of vehicle that they sell, or their logo. But that’s not what “their” brand looks like.   A dealership has a personality, whether...